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Digital Marketing and E-Commerce Growth in Post-Pandemic Bangladesh: Legal and Economic Perspectives

Students & Supervisors

Student Authors
Shek Armanul Haque
Bachelor of Science in Computer Science & Engineering, FST
Gm Sadik Ahmed
Bachelor of Science in Computer Science & Engineering, FST
Mansaib Muntasim
Bachelor of Science in Computer Science & Engineering, FST
Nusrat Jahan
Bachelor of Science in Computer Science & Engineering, FST
Md Mostakin Ayon
Bachelor of Science in Electrical & Electronic Engineering, FE
Supervisors
Md. Mortuza Ahmmed
Associate Professor, Faculty, FST

Abstract

In recent decades, research on e-commerce has increased significantly. In particular, the COVID-19 pandemic in 2019 further emphasized this research, and its impact has grown rapidly. The pandemic has also highlighted the role of e-commerce in driving the global economy digitally. The expansion of the digital economy has created new and complex compliance-related risks. To address these new risks, it is essential to introduce strategic changes in financial models.The objective is to analyze the impact of digital marketing and its investment financially on the growth and development of e-commerce sales. It also seeks to understand how much sales grow when money is invested for digital marketing. It also helps to figure out legal risks and the number of people who use the internet for shopping.In this research the data was obtained using Publicly available statistics and csv file. a few past years of data and recordings are used. These founded data and records helped to understand the effects of digital marketing on online internet sales and how strongly that affects it. On the other hand a statistical test named multiple regression analysis was operated to determine the effects of digital marketing on e-commerce, also the number of online users were noted down as an additional factor. From 1995 to 2024, results indicate rapid growth of e-commerce sales and digital marketing spend. It is found that average e-commerce sales reached 48.89 million per year and digital marketing spend 53.8 million per year. Online users peaked in 2018 at 93.52 million, whereas e-commerce sales peaked at 92.85 million in 2022, and digital marketing spend peaked the very next year, 2023, at 98.64 million. A positive correlation (0.36) was observed between year and legal case count. So, considering minor fluctuations, notable growth has been seen in this time span.Spending and investing on digital marketing can be helpful for bussiness growth and development but still it is not enough to obtain success. Companies also need to take a look at the risks carefully and secure thier bussines from lawful and financial problems. Future research should study more about legal issues which have biggest effect on the marketing result.

Keywords

Digital Marketing E-Commerce Post-Pandemic Economy Bangladesh Legal Perspective Economic Growth Online Shopping Regression Analysis

Publication Details

  • Type of Publication:
  • Conference Name: Gazipur Agricultural University International Conference (GAUIC 2025)
  • Date of Conference: 12/12/2025 - 12/12/2025
  • Venue: Gazipur Agricultural University, Gazipur, Bangladesh
  • Organizer: Gazipur Agricultural University
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