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Digital Marketing and E-Commerce Growth in Post-Pandemic Bangladesh : Legal and Economic Perspectives

Students & Supervisors

Student Authors
Shekh Sadi Mohammad
Bachelor of Science in Computer Science & Engineering, FST
Sadi Mohammad Meraj
Bachelor of Science in Computer Science & Engineering, FST
Tamim Hasan Apurbo
Bachelor of Science in Computer Science & Engineering, FST
Supervisors
Md. Mortuza Ahmmed
Associate Professor, Faculty, FST

Abstract

The covid-19 pandemic served as a booster in the evolution of e-commerce and acceptance of digital platform in Bangladesh. During the lockdown period, many businesses shifted online simply to keep running, and people started using digital payment methods more frequently than before. The changes pushed the nation toward digital commerce; several issues still hold back full adoption. They have weak infrastructure, low trust in online transactions, and inconsistent regulations. Small and medium enterprises also struggle financially, which makes it challenging for them to compete in the digital market. Overcoming these challenges is important if Bangladesh wants long-term digital development. Most of the earlier studies mainly looked at short-term changes during the pandemic and did not fully consider the legal or economic factors behind digital growth. In this research, data from 1995 to 2024 is used to examine how digital marketing and e-commerce evolved over time. The study also reviews how effective different government policies have been and how broader economic conditions influenced digital adoption. This study’s main goal is to flag barriers and suggest practical steps to support more inclusive digital progress. To conduct this study, data was collected from the Bangladesh Bureau of Statistics, the World Bank, and several industry reports. A few key indicators were selected: GDP Growth, Microfinance Lending, and Digital Transactions. Selected indicators were tracked over time to assess progress and challenges. After analysis it is obvious that digital transactions have increased significantly and microfinance activities also evolved, especially in 2016 and again after the covid-19 pandemic. Average GDP growth increased from 46.5% to 48.6% and microfinance loan allocation raised by 44.32% . There are still major issues with enforcing laws, ensuring data privacy and building user trust. Digital transaction volumes declined by 17.85% after the pandemic. Unclear taxation rules and weak consumer protection policies make many people hesitant to rely fully on online services. This study provides long-term insights into how economical hurdle affect growth and need for stronger legal reforms and specific economic support to build sustainable and stable digital economy in Bangladesh. Better infrastructure, updated policies, and stronger consumer protection measures are necessary for sustainable e-commerce growth in the coming years."

Keywords

digital marketing e-commerce legal framework economic growth.

Publication Details

  • Type of Publication:
  • Conference Name: 2nd International Conference on Frontiers in Science: Innovation & Technology for Greener Industry (2nd ICFS:ITGI)
  • Date of Conference: 15/01/2026 - 15/01/2026
  • Venue: Bangladesh University of Engineering & Technology (BUET) Campus, Dhaka-1000
  • Organizer: Faculty of Science, Bangladesh University of Engineering & Technology (BUET)
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