Media & Mass Communication (MMC) Courses

SEMESTER I

ENG 1101: English Reading Skills and Public Speaking

This course is designed to provide students the necessary English language skills to write reports and essays for print and electronic media, and scripts for documentaries and animation films.

BAS 1101: Bangla Language and Literature

This course prepares students to learn error-free Bengali, necessary for writing news and other scripts for television and orally delivering news. There are extensive classroom activities which help them sharpen their existing skills.

BAS 1102: Introduction to Sociology

This course introduces students to basic social institutions and processes. It teaches the scientific study of human society, culture, and social interactions. Topics include socialization, research methods, diversity and inequality, cooperation and conflict, social change, social institutions, and organizations. Upon completion, students should be able to demonstrate knowledge of sociological concepts as they apply to the interplay among individuals, groups, and societies. This course has been approved to satisfy the Comprehensive Articulation Agreement for the general education core requirement in social/behavioral sciences.

MMC 1101: Introduction to Communication

The aim of the course is to teach students the basic concepts of communication and how it is changing with the constant advancement of technology. The key ideas include the types of communication such as interpersonal, small group and mass communication, the models of human communication, conflict resolution and communication skills and competence.

MMC 1102: Introduction to Journalism

The goal of this course is to introduce students to the key concepts of journalism including news value, right to information, news treatment, newsroom operation, freedom of expression, ethics, libel, and defamation. Students will develop knowledge, know-how and competence in basic journalism, content generation and provision. The approach taken addresses the needs of students as consumers and producers of news who are informed by foundation news theory. Students will participate in the following learning activities: Lectures in which learners will be introduced to journalism and news theory; Seminars in which learners will debate the merits, or otherwise, of the books on the reading list in a simulated current affairs-style radio program.

           

 

SEMESTER II

BAS 1204: National Culture and Heritage

By taking a historical approach, this course explores the political process and institutions, the building blocks of a national economy, and key cultural debates in the country. The first part of the course will discuss electoral system, political parties, parliament, and forms of government. The second part will explore the building blocks of a national economy such as budget, taxation, banking and share market. And the final part will discuss key cultural issues such as identity, secularism, and nationalism.

 

MMC 1203: Introduction to Mass Communication

It is an introduction to how the mass media are organized and how they function in modern society, their technological bases, economic and political foundations, and social implications. This combined lecture and discussion course introduces students to the interlinked entertainment, strategic communication, and journalism aspects of the mass media and the broad theoretical, historical, and critical perspectives that mass communication scholars use to understand and analyze these media processes. This course also fulfills requirements for refining students’ communication skills through written assignments, peer review, and revision. For those students considering careers in the media, this course should help them make informed decisions about their professional life.

MMC 1204: History of Journalism and Mass Communication in Journalism

This course explores the history and evolution of the Bangladeshi media since the beginning. It also evaluates the current development of the media industry. Students are required to read extensively the history of the Bangladeshi newspapers, contemporary social and cultural changes and the role of media in different movements in the country. Students will explore how media and society evolve together, and how their development affects each other.

MMC 1205: Introduction to Documentary

This course will discuss the forms, strategies, structures and conventions of documentary film and video. Students will learn about the dominant and experimental modes of representation, important documentary movements and filmmakers, and a number of documentary genres. Students will gain knowledge of the current theoretical debates and dilemmas in documentary filmmaking such as the treatment of subjects and subject matter and construction and positioning of audiences.

MMC 1206: Introduction to the Digital Tools of Communication

This course introduces the personal computer as a tool for human communication. It shows how computers are used to design, produce, and deliver communication in publishing, advertising, entertainment, and education. Students learn to use basic computer tools to build works of communication in a variety of media, including text, images, numbers, sound, and video.

SEMESTER III

 

BAS 2105: Introduction to Economics

This course is designed to help students develop a basic understanding of economic principles and issues prior so that they can go for doing business journalism. It develops their economic literacy and teaches them how economics relates to the everyday life of individuals, businesses and society in general. It will also introduce students to the role different levels of governments play in influencing the economy. After taking this course, students should have a better understanding of everyday economic issues that are reported in the media.

MMC 2107: Introduction to Television and Film Studies

This course orients students toward understanding the key concepts in television and film studies such as form, narrative, mise-en-scene, audience, genre, and montage so that students can prepare themselves to study the two popular media of communication.

MMC 2108: Graphic Communication

This course provides opportunities for learners to initiate and develop their own ideas graphically. It allows them to develop skills in reading and interpreting graphics produced by others. Learners will continue to develop graphic awareness in often complex graphic situations thus expanding their visual literacy. The course is practical, exploratory and experiential in nature. It combines elements of creativity and communicating for visual impact, and allows learners to engage with technologies.

MMC 2109: Mass Media and Society

In this course students will learn the relationship between media, culture and society with special emphasis on the entertainment industry, news, advertising, and public relations. Specifically, they will be able to look at the social, cultural and political consequences of the dominance of privately owned corporate media on a democratic society, and the role media play in the production, reception and representation of race, class, gender and sexuality.

MMC 2110: Quantitative Research Methods for Communication Studies

This course will discuss critical issues and methods of conducting quantitative research to understand the media and audiences. It will emphasize survey research so that students can conduct audience and public opinion surveys.  Topics include research design, data collection, data presentation, data analysis, and report writing.

 

 

SEMESTER IV

MMC 2211: Qualitative Research Methods for Communication

This course discusses critical issues and methods of conducting qualitative research on mass media. Qualitative methods explored in this course include in-depth interviews, ethnography, semiotics, textual analysis, discourse analysis, critical discourse analysis, ideological analysis, and content analysis. Topics include research design, text and image as data, data analysis, and report writing.

MMC 2212: Advertising as Social Communication

This course will explore the thriving advertising industry of Bangladesh in the global context, examining advertising as a form of communication. Lectures and discussions will examine the history and development of advertising, ethical, regulatory and social issues related to advertising; and the nature and impact of advertising. The key objective of the course is to provide an understanding of advertising’s role in the emergence and perpetuation of consumer culture. Students will learn about the strategies historically employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life.

 

MMC 2213: Advertising Idea and Concept

It provides an in-depth, hands-on study of the creation of advertising campaigns. Instruction covers defining and identifying the basis needed to plan and implement an advertising campaign, as well as the role creative communications play in motivating the target audience. Other topics include developing and executing a creative strategy and evaluating advertising campaigns. Students plan strategies and campaign tactics using perceived demographics and psychographic information.

 

MMC 2214: Media Laws and Ethics

The course is a study of the basic principles in several key areas of media law and ethics, designed to provide students with information and skills they can apply in the fields of journalism, advertising and web production. Students who complete the work of this course will know the structure of the Bangladeshi legal system, be able to read case citations, recognize libel and its legal defenses, learn methods for making ethical decisions within deadlines and delve into the conflict between copyright and fair use principles.

MMC 2215: Development Communication

The course focuses on the basic concepts and theories of development communication and journalism. It will analyze the role of information and mass media in national development, dominant paradigms of development, and development communication approaches. Students will learn how journalism and communication can contribute to the furthering of development agenda.

 

SEMESTER V

 

MMC 3116: Art and Aesthetics

It introduces students to the importance of art in today’s world and the purposes it had served from prehistoric through modern times in a variety of cultures including Western and non-Western. Art is placed in the context of family, politics, religion, sexuality, social protest, and entertainment. This course enables students to gain an insight into the significance of creativity in its different manifestations. By providing measurable standards for understanding artistic intent and expression, this course will enable students to appreciate the role of the arts in the media.

MMC 3217: Digital Photography

The aim of this course is to teach students about the fundamentals of digital photography and the evolution of photographic techniques over the years. After the completion of this course, the students will learn about the camera, techniques of composition, sharpness, focusing techniques, lighting techniques, and aesthetics of photography. Its primary goal is to prepare the students for understanding digital photography.

MMC 3218: Public Relations

The course prepares students for effective and ethical public communication on behalf of contemporary organizations (profit and non-profit). Students will acquire knowledge about the history of public relations in modern organizations and a variety of theories and paradigms of effective public relations.  Students will gain skills in the practical arts of market/audience research and analysis, campaign development, image and text design, media relations, crisis management, and communication ethics.  More specifically, students will learn to develop market surveys, write news releases, produce public service announcements, conduct news conferences, and design web pages.  Throughout the class, students will consider the professional and social obligations associated with a career in public relations.

MMC 3219: Video Editing

This course explores technical, aesthetic, and practical consideration of editing video. Its main focus is on developing software skills for audio and video editing. Assignments will include editing commercials, interviews, music videos, and narrative scenes.

MMC 3220: Mass Communication Theories

This course teaches students key mass communication theories that will enhance their ability of critical thinking and help them find the required theoretical framework in research projects.

                SEMESTER VI

MMC 3321: South Asian Cinema

This course will introduce students to the trends of cinema and the major cinema industries in South Asia such as Bollywood, Dhaliwood, Tallywood and Tamil cinema.

MMC 3322: Global Media System

In recent years, the globalization of the media has become a key issue of debate and discussion in many national and international forums. Lectures and discussions will shed light on the complex and contradictory relationships among global, national and local forces that shape the globalization of the media. This course will also explore the global media structure and institutions and critically examine the role that the media play in shaping our sense of global, national, and local cultures and identities

Free Elective 1

Free Elective 2

Free Elective 3

SEMESTER VII

Elective 1

Elective 2

Elective 3

Elective 4

Elective 5

SEMESTER VIII

Elective 6

Elective 7

Elective 8

Elective 9

Internship/ Graduate production

 

Free Elective Courses

 

MMC 3323: Asian Media System

This course offers a basis for understanding issues concerning Asian media industries (including areas of East Asia, South Asia, and the Middle East) in concrete historical, socio-economic and geopolitical contexts. It guides students to a range of epistemological and theoretical issues, in studying media industries, in an extremely diverse region that is undergoing a period of rapid economic and geopolitical transformation. Students will learn to respond to real Asian problems, identify the forces shaping the Asian information and communication industries, and master key conceptual frameworks drawn from the humanities and social sciences.

. MMC 3324: Technology and Society

This course discusses different aspects of the relationship between technology and society. The nature of technology, the process of innovation, and the use of technology are driven by social influences and pressures. Technologies reflect and sometimes shape the structures of social, economic, and political power in a society. Students will examine the way in which technology is affected by society and how technology affects society.

MMC 3325: Media Management and Marketing

The course provides an overview of media industry structure, management and marketing system. It will discuss management theories, functions and work-flow at the industries, unique characteristics of media outlets, their goals, missions, decision making, leadership style, marketing policies and market analysis, product planning, promotion, human resource development and financial management for the media industries. It concentrates on developing skills for running media companies.

MMC 3326: Introduction to the Political Economy of Communication

This course explores how politics and economics shape the production, distribution and consumption of media and communication resources.

MMC 3327: New Media Culture

These days the Internet dramatically shapes everyday life, culture, politics, business and communities. This course will critically examine the emergence and significance of digital cultures. It will discuss the technological, financial, cultural and political aspects of the digital information revolution and Internet based media and communications. The course will deal with topics such as technological convergence, digital divide, e-commerce, e-governance, online communities, blogs, videogame cultures, virtual realities, cyborg identities, and online activism. It will interrogate the politics of race, class, ethnicity, gender, sexuality, nationalism, capital, and technology shaping the practices of Internet communication.

MMC 3328: Communication and Human Rights

After doing this course, students will be able to conduct effective research in the field of human rights. They will learn about the major national and international covenants of fundamental and human rights. They will have a clear understanding of the key human rights issues.

MMC 3329: History of Animation

The course will deliver a survey of the history of animation chronologically and thematically throughout the 20th century. Emphasis will be given to animation milestones that have played a significant part in the development of this art form. International and regional styles will be discussed as well as the output of both studio and independent productions.

Major in Journalism

MMC 4101: Reporting and Editing (Print Media)

The goal of the course is to teach students hands-on reporting and editing for print media. Students will go through extensive activities in and outside the classroom. They are required to produce news stories by collecting information, writing up the report, and editing it in a way so that it could be suitable for publication in a national daily.

MMC 4102: Broadcast Reporting and Anchoring

This course teaches students how to edit reports, write headlines, translate reports, and prepare rundowns for radio and TV. Students intending to start careers in the electronic media are required to enroll in this course. They will learn how storytelling and reporting techniques for print and broadcast media differ. Students will learn different anchoring techniques to efficiently conduct a variety of programs. They will be trained in basic pronunciation, voice modulation, script writing. Hands on practice will be provided for students using the broadcast facilities of the media studio.

 

MMC 4103: Photojournalism

Photojournalism is about storytelling and communicating with pictures. It teaches using a camera to convey ideas, thoughts and art. During the semester students will work on assignments that will emulate what it is like to be a newspaper photographer. Each student will shoot news, feature, sports and portrait assignments. Their primary function will be to make storytelling images of the everyday events. 

MMC 4104: Multimedia Journalism

Students who successfully complete this course will be able to write stories for the web. They will be familiar with style, linking, and search optimization and will be able to enhance information-gathering skills with web tools and build audiences by promoting their work via social media, mobile platforms and the web. They will also learn to record and edit audio, and grasp the basics of photojournalism and videography. Their skills are tested through assignments like creating audio slideshows or photo stories and producing a complete multimedia news package.

MMC 4105: Newspaper Design, Makeup and Desktop Publishing

This course introduces students to the basic principles of good newspaper design and makeup. Key areas of discussion include design philosophy, basic makeup types, news treatment, typography, page design, newspaper layout, and website designing. Students are taught how to make newspaper pages look stunning, effective, and easy to read. They are encouraged to think outside the grid and approach design from an artistic viewpoint. Emphasis is also given on the contemporary trends in newspaper makeup, picture editing, visual communication, info-graphics, and makeup of special pages like sports, features, and editorials. Magazine makeup is discussed separately. Apart from the aesthetics of newspaper design, students learn to operate design and editing programs like Adobe InDesign and Adobe Photoshop.

MMC 4106: Crime and Court Reporting

This course gives particular emphasis on how to cover crime and court news. Apart from teaching the basic writing techniques, instructors introduce students to major areas of crime and court reporting. 

MMC 4207: Political Journalism

Emphasis is placed writing and critiquing political and public policy news. Students are encouraged to explore the use of social media to cover and explain campaigns and policy. The course encourages familiarity with the methods and insights of political and social science; the selection of readings includes materials on politics, political parties, election and public meeting.

MMC 4208: Sports Journalism

Students will learn hands-on how to write and report on sports for newspapers, magazines and online media. They will practice conducting and writing various styles such as features, news articles, interviews, and profiles on sports and sports personalities.

MMC 4209: Environmental Journalism

Covering the “environment beat” requires that journalists have the ability to report on complex and interwoven subjects, from land use policy to laboratory discoveries; energy technologies to natural history; waste management to wilderness travel. This course will give students an introduction to finding and tackling these challenging stories. The emphasis of the class is on developing an informed and nuanced approach to reporting and writing environmental stories suitable for newspaper, magazine, and electronic media. Through this course, students will learn about current and emerging environmental topics in the local and global context to write about.

MMC 4210: Business Journalism

This course teaches students how to understand what’s going on at companies big and small and to report and write stories about these businesses in a compelling way. As business becomes more influential in the lives of everyday citizens, it’s important for the media to become more aggressive in acting as a watchdog. More than any other beat, covering business requires not only an understanding of complex numbers, but also the ability to use data and a compelling narrative to tell the reader something they need to know and that will impact their wallet.

MMC 4211: Investigative Journalism

Students  will  focus  on  the  role  of  investigative  reporting  in  a  democratic  society, the  public’s  right  to  know,  shining  the  light  on  truth.  Workshop style  training  will  be  led  by  the  instructor  with  input  from  professional  reporters  and  editors.  

MMC 4212: Internship             

 

Major in Television Production and Animation

MMC 4113: Television Script Writing and Analysis

This class focuses on the various modes used in narrative and non-narrative storytelling in drama and documentary. It will also introduce students to the primary forms of writing for the screen including features, shorts, drama and documentary. It will explore the basic theory and formal aspects of story, structure and character which are essential to all forms of screenwriting. The students will critically review produced scripts and films from a screenwriter's perspective.

MMC 4114: Directing Television Drama and Film

This course will explore in detail the role of the director. It will introduce students to the business of drama and film direction. Students will learn the directing techniques for working with a moving camera, developing character, exploring subtext, scene studying and analyzing, breaking down a script to prepare for filming, location scouting and learn how a director works collaboratively with actors and producers to achieve his/her vision in storytelling.

 

MMC 4115: Documentary Production

Students are expected to be familiar with the basics of location video production and video camera operation. It demands spending a substantial amount of time. It combines theory, history and practice. Hands-on demonstrations, screenings, readings, lectures and discussions prepare students to produce a documentary video. Students gain production experience working individually and in groups. Classes include an emphasis on research, planning, writing and shooting for documentary production.

MMC 4216: Television Production: News and Current Affairs

This course combines theory and practice to develop television production skills. Students will have a solid understanding of the production process. They will achieve skills to guide shooting and editing programs across a range of television genres. Lectures and discussions will provide the opportunity to understand both the production process and the technology behind program making. Special focus will be on producing news and current affairs based programs. Topics will include electronic news gathering techniques, producing bulletins, live broadcast, documentaries, and shows based on current affairs such as talk shows. Students will go through the details of program planning from casting to budget making, from research to scripting, and from team building to leading from the front.

MMC 4217: Television Production: Program

This course will take a more advanced and intensive approach to the production of specialized television shows in and outside the studio. Students will practically learn how to produce reality shows, talk shows, docu-fictions, dramas, and other entertainment based programs. They will go through the details of program planning from casting to budget making, from research to scripting, from team building to leading from the front.

MMC 4118: Introduction to Drawing and Design

This course will explore perceptual and expressive drawing, traditional mediums, and perspective drawing. It will introduce illustration for graphic and digital design (2D and 3D), the process of illustration, and professional practice. Students will create illustrations from concept through to final compositions while exploring style, voice, storytelling, and emotional context.

MMC 4119: Introduction to Animation

This course is designed to introduce students to basic methods and practice in animation. The course will provide an overview of techniques ranging from hand-drawn frame-by-frame animation to object animation and pixilation. It will also look at the historical progression of animation techniques, how it became an industry, the social characterizations presented in popular cartoons, and the artistic brilliance of animators from around the world.

 

MMC 4220: Animation Production

This course will offer intermediate study of 2-D and 3-D Computer Animation with focus on Character Modeling. Students will learn and use course specific software technology to implement principles of animation and practice intermediate level work in 3-D CG Character creation, modeling, facial blend shapes lighting, surface texture. They will also practice creative concept process of research, development and design for a character.

MMC 4221: 3-D Character Animation

This course will offer advanced 3-D character animation with an emphasis on performance, lip-syncing, timing and execution. Students will learn how to select dialogue clips, and how to present the ideas in the audio in an interesting way by clarity of acting choices. They will explore how to make a character seem alive, and how to craft a believable performance. Multiple character assignments will teach students about acting and reaction, choreography, and controlling the audience's attention.

MMC 4222: Special and Visual Effects

This course is designed to introduce and expand the knowledge of the world of motion graphics and special effects. Students will explore contemporary concepts and approaches to production in the current state of film and video effects work. Digital and traditional methodologies will be covered, with a concentration on digital exercise illustrating modern techniques. It will offer the students who wish to combine design creativity, physical model making skills and cutting edge 2D and 3D computer modelling and prototyping in the creation of a variety of effects for film, television and theatre.

MMC 4223: Writing for Animation

The writing for animation course will provide practical instructions on the entire writing process unique to the animation industry. Students will learn to create premises, outlines, and final scripts for animation in proper formats. Included will be a critical study of writing in the best shorts, features and TV episodes.

MMC 4224: Advance Animation and Set-Up 

This subject aims to advance further the basic skills in 2D and 3D animation learned from the earlier introductory courses under the animation program through focused discussions of the principles of animation, demonstrations and exercises in industry standard animation.  We hope to instill an advance understanding of animation  through a series of  hands-on projects to be accomplished during the term. The course will start from 2D and 3D character animation projects where they will execute the requirements of an assigned scene while  applying the basic principles of animation.

 

MMC 4226: Advance 3D Character Modeling and Lighting

This new course will focus in depth, in developing competency in modeling  the humanoid and other organic geometry  through polygons as well as inorganic subjects such as architecture, props  and technical objects. Included in the course is  applying texture maps and lighting to modeled subjects.  Projects are rendered  by familiarizing the students with production based rendering techniques.  

MMC 4227: Graduate Production: Animation or TV Documentary

Students may produce a 3-5 minute animated film or a 10-15 minute television documentary