The Department of Marketing, Faculty of Business Administration, American International University-Bangladesh has organized an academic visit to Kazi Food Industries Limited (KFIL), Sarker Market, Ashulia, Savar, Dhaka on May 3, 2017 (Wednesday). This visit was arranged as a part of the content development process of the two newly launched courses “Agro-based Product Marketing” and “Product Innovation and Management”. It is to be noted that these two new courses were developed and offered to the Undergraduate Program of the university as a joint effort of AIUB and KATALYST. The visiting team was headed by Prof. Dr. Charles C. Villanueva, Pro-Vice Chancellor, Dean, Faculty of Business Administration, and also the Project Director, Mr. Stanley Rodrick, Mr. Hamidul Islam, Dr. Sahin Akter, Ms. Tahsina Khan, Assistant Professors, and Mr. Saihad Sahid Rahman, Lecturer, from the Department of Marketing.
Upon the arrival at the factory premise, Mr. Mohammad Aftab Uddin, Deputy General Manager (DGM) Factory, welcomed the visiting team members. The guests were ushered to the conference Room for a briefing about the overall Product Lines, Factory Operations, Supply Chain and Distribution Channels, etc. At present, KFIL is offering products under brands like ‘Bellissimo’ and ‘Za ’n Zee’ Ice-creams, various frozen food products such as Chicken Nuggets, Chicken Sausages, Parathas, Samuchas, etc. under the brand ‘Kazi Farms Kitchen’. After the briefing, the team visited different Ice-cream and Frozen Foods Lines. Mr. Tarokeswar Das, Senior Manager Production Ice-cream Unit, Mr. Nazmul Hossain, Senior Manager, Frozen Foods Production, and other line supervisors were also present to discuss about the production, storage and distribution mechanisms with the team members. At the closing, Prof. Dr. Charles C. Villanueva, expressed his Vote of Thanks to the Factory officials for their warm hospitality and presented gift packs on behalf of AIUB.
The visiting teams also expressed special thanks to Mr. Tanvir Haider Chaudhury, CEO, KFIL and Mr. Md. Mizanoor Rahman, General Manager, Sales, KFIL, for their approval and support in making the visit a successful one.