The Department of Marketing, Faculty of Business Administration (FBA), AIUB, organized an enriching corporate/plant visit to the cement manufacturing plant of Seven Circle (BD) Limited in Kaliganj, Gazipur, on Saturday, December 28, 2024. This visit was specifically tailored for the students of marketing core courses in the BBA program, blending theoretical learning with practical industry exposure.
The study tour began with an insightful presentation and briefing session conducted by the senior team of Seven Circle (BD) Limited, including Engr. Nantu Kumar Dey, Chief Technical Officer, and Md. Harun Ur Rashid, Chief Marketing Officer (Marketing, Sales & Distribution). Their session offered a detailed overview of the cement manufacturing industry's operations, enabling students to bridge the gap between classroom concepts and real-world business practices.
Following the presentation, the students toured the plant to observe firsthand the integrated value chain activities involved in cement manufacturing. This hands-on experience deepened their understanding of the production processes and marketing strategies unique to this industry.
The study tour aligns with the United Nations Sustainable Development Goal (SDG) on "Quality Education", showcasing AIUB's dedication to fostering academic excellence and preparing future professionals for dynamic career opportunities.
Prof. Dr. Partha Prasad Chowdhury, Head of the Department of Marketing and THM, expressed his gratitude to the management and staff of Seven Circle (BD) Limited for their hospitality and detailed guidance during the visit. The faculty members and students presented gift hampers to the organization's senior officials as tokens of appreciation. In return, Seven Circle (BD) Limited also gifted all participants, adding a warm and memorable conclusion to the day.
The event was a collaborative effort between the Department of Marketing and the Department of Tourism and Hospitality Management (THM). The program was coordinated by Prof. Dr. Partha P. Chowdhury, Chartered Marketer (UK), accompanied by Dr. Sahin Akhter Sarker, Associate Professor.
This study tour reflects AIUB’s unwavering commitment to practical, industry-oriented education and its mission to cultivate a generation of well-rounded marketing professionals.
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