Female Hygiene Practices
Sanitary napkins and Female Hygiene Products, Media Impact and Social Awareness, Branding and Communication Strategies by the Sanitary Napkins’ Marketers, Product Variations, Packaging and Labeling Aspects, Distribution and Sales Approaches, Consumer Behavior in purchasing sanitary napkins, Social Impact and Consumer Mindset, Disposal and Waste Management of Sanitary NapkinsINTEREST(S)
Sanitary napkins and Female Hygiene ProductsMedia Impact and Social AwarenessBranding and Communication Strategies by the Sanitary Napkins’ Marketers, Product Variations, Packaging and Labeling Aspects, Distribution and Sales ApproachesConsumer Behavior in purchasing sanitary napkinsSocial Impact and Consumer MindsetDisposal and Waste Management of Sanitary Napkins
VISION
To enhance proper hygiene practices among females through appropriate education and awareness-building regarding the appropriate usage and access to sanitary products, and breaking social taboos through open discussion, knowledge sharing, and community engagement.
MISSION
To understand the significance of female hygiene practices for social development and improved health practices in both urban and rural areas of Bangladesh, it is essential to enhance the understanding and approaches undertaken by institutions to provide appropriate hygiene education, minimize stigma, ensure proper product usage and disposal, and transform the market environment to facilitate conducive business applications.
Investigating the Determinants Influencing the Menstrual Hygiene Management Practices among Underprivileged Female Workers in the Ready-Made Garment Industry in Bangladesh
The Ready-Made Garments (RMG) Industry is the most significant industry in Bangladesh, contributing to the country's socio-economic development. A large proportion of the workers in this industry comp...
Branding and Promotional Offerings on Consumers' Purchasing Behavior for Sanitary Napkins
This investigation encompasses the influences of branding and promotional incentives on the purchase intention of sanitary napkins among young adult female consumers in Dhaka City. The analysis utilized mixed methodology, combining a comprehensive review of published information with structured quantitative studies, qualitative FGDs, and interviews. A non-probability purposive sampling technique was used to analyze 517 responses. The outcomes were rigorously analyzed using SPSS Version 20 application software. Though many conglomerates in Bangladesh have invested in the female sanitary napkins segment, this has yet to expand. The findings prescribe explicit barriers related to availability and affordability, the suspicious look of shopkeepers, and infrequent awareness-building campaigns by brands that hinder consumer purchase choices. This study proves that unattended reproductive health issues (e.g., menstruation) hamper the achievement of SDGs. Appropriate strategy execution among manufacturers, trade intermediaries, and the national administration minimizes the influence of social taboos, and attractive product offerings will stimulate proper hygiene practices and brand loyalty. This investigation exclusively embraces adolescent female customers in Dhaka. Consequently, forthcoming research will emphasize female workers in different age groups in the Ready-Made Garment (RMG) sector within the Dhaka city peripherals. Such workers are economically underprivileged segments, and barely any such investigation was conducted on their purchase intention regarding female hygiene practices. Thus, future investigators may exploit the random sampling technique to attain a substantial outcome and influence garment workers' purchase behavior.
The Role of Media in Creating Social Awareness about the Female Hygiene Practices during Menstruation Cycle in Bangladesh
This paper has endeavored to find out the role of media to create awareness regarding female hygiene practices during menstruation cycle from the perspectives of females residing in both rural and urban areas of Bangladesh. Based on a review of the previous relevant literature, a 5-point Likert scale questionnaire was developed and used to conduct the survey among 200 respondents from four rural and urban areas of Bangladesh to collect primary data for realizing the objectives of this research. The research is descriptive in the manner that attempted to realize its key objective by conducting a comparative analysis of the data collected from the rural and urban respondents. By undertaking descriptive (mean) and enter-method regression analysis using SPSS 24.0, the findings from rural and urban respondents have been analyzed separately to identify the key modes of media playing crucial roles for creating awareness on female hygiene practices. However, after analyzing the secondary and primary data, this study has suggested some ways to effectively utilize the significant modes of media – highlighted by both previous relevant literature and the respondents of this research – to enhance greater awareness on the topic of the study. Along with suggestions to take extensive actions to educate Bangladeshi females and eradicate social stigmas regarding menstruation cycle, this research has also suggested some other methods to encourage female hygiene practices. Some of the suggestions are, emphasizing more on the conventional media platforms to promote female hygiene practices, focusing on improving the brand image of female hygiene products to ensure their trustworthiness to the consumers, enhancing the marketing and distribution channels and reducing prices of female hygiene products, arranging events like „Uthan Baithak‟ (focus group discussions in the open space of houses) in rural areas and increasing promotional activities in social and digital media platforms across Bangladesh.