The Department of Management Information Systems and the Department of AIUB successfully hosted a seminar titled "The Invisible Assistant: Unlocking Your Laptop's Built-In Artificial Intelligence." The event was held on Monday, September 2, 2025, from 8:45 AM to 10:00 AM at the Multipurpose Hall, Annex-7, AIUB Campus, drawing participation from BBA, FST, and FASS students and faculties from the Faculty of Business Administration (FBA), AIUB. Mehzabul Hoque Nahid, Head of the Department of Management Information Systems and Business Analytics, delivered the opening remarks, setting the stage by explaining that the seminar was intended to dive into the hidden world of AI integrated right into the laptops, transforming the way participants work and play. The session featured two key resource persons from MSI Notebook: Mr. Bruce Lin, Regional Marketing Manager (who joined virtually from MSI HQ), and Mr. Fardeen Hossain, Country Marketing Manager, MSI Notebook, Bangladesh. The core of the seminar involved detailed presentations from the MSI representatives, who demonstrated the seamless integration of artificial intelligence into modern laptops. Mr. Fardeen Hossain initiated the technical discussion by presenting the vision & mission of MSI Laptop. He then elaborated on highlighting the rigorous standards of award-winning laptops worldwide and illustrating a fusion of tradition & innovation with key models like the Stealth AI+ and Cyborg AI. Mr. Hossain also detailed the stringent different reliability & performance tests that laptop manufacturers must undertake to ensure quality. Following this, Mr. Bruce Lin provided a deep dive into the specific AI features now standard in new-generation laptops. His presentation covered the AI Engine, innovative tools like AI Artist and AI Noise Cancellation, and a demonstration of the NPU AI capabilities, including real scenarios showcasing the efficiency of NPU and an AI benchmark comparison. Furthermore, Mr. Lin addressed applications for content creation, including a focus on performance, an HDR live demo, and optimization for software like Adobe Premiere Pro and CyberLink Power Director. Finally, he demonstrated how AI enhances productivity, specifically by enabling enhanced conference experience through features like the 5MP webcam. The seminar provided a clear picture of how AI is moving beyond the background to become a central, enhancing force in daily computing tasks. BBA students Tazrin Sadnum Eme and Fatin Nur Chowdhury expertly moderated the seminar.

Dr. Rezbin Nahar, the Director of the BBA program at AIUB, delivered a sincere vote of thanks to conclude the event. She expressed her gratitude to the resource people from MSI for sharing their valuable industry knowledge. Dr. Nahar emphasized that the information presented on integrating artificial intelligence directly into the laptop hardware would be profoundly beneficial to both students and faculty, especially by opening their eyes to the practical, unseen power available in their everyday devices. The presence of several faculty members added to the significance of the seminar, including Farzan Mitu, Jubayer Suhan, Nur Al Ahad, Mohammad Baijed, Khandakar Tahurul Islam, Golam Morshed, Dr. Md. Aftab Anwar, Kishwar Mubin Chowdhury, and Tamanna Nazneen Rahman.

The seminar helped achieve SDG 4 Quality Education by giving BBA students and faculty hands-on knowledge about new technology like NPU AI and Enhanced Conference Experience features, which are important for developing skills needed in the job market. It also supported SDG It attained aspects of SDG 9 Industry, Innovation, and Infrastructure through the detailed presentation of the rigorous standards of award-winning laptops, and the discussion of innovation in hardware like the Stealth AI+ model. The focus on AI features for content creation and productivity, specifically through tools like AI Artist and optimized performance for Adobe Premiere Pro, endorsed SDG 8 Decent Work and Economic Growth by showing participants how to use AI to enhance professional efficiency and secure better career opportunities.