Vision of the Department

The vision is to develop the Department of Journalism and Mass Communication as a center of excellence that produces creative, critical and committed graduates who will apply their knowledge and skills for the betterment of the local and global community.

Mission of the Department

The missions of the Department of Journalism and Mass Communication are as follows:

Mission-1: The department will strive to attract leading academicians and promising students from home and aboard and provide them with a teaching-learning environment that encourages engagement with real-world problems and their solutions.

Mission-2: The curriculum has been designed with an aim to underline the mass media’s role in shaping the self and the society, and how this can be used for the public good.

Mision-3: A blending of theoretical and practical courses will equip the students with a deeper understanding of the dominant philosophical paradigms of the mass communication discipline as well as the latest tools and technologies of the creative industries.

Mission-4: The department will always facilitate the scholarly pursuits of students and teachers with the necessary resources, funds, and infrastructure with an aim to use mass media for the greater good of the society.

Graduate Attributes

All Journalism and Mass Communication graduates will possess, to varying degrees, the following set of attributes:

Program Educational Objectives (PEOs)

PEO 1: Accomplishments

Graduates will have adequate knowledge required for performing the responsibilities of a media professional in the print and broadcast media, communication sector and animation along with the diverse fields of the contemporary creative industry.

PEO 2: Ability

Graduates will demonstrate a critical, ethical, and research-oriented mindset, with a commitment to applying core concepts of mass communication and diverse research methodologies to address contemporary challenges and explore future opportunities.

PEO 3: Attitude

Graduates will develop a strong sense of leadership, team spirit, professional work ethics, and a commitment to upholding rights and responsibilities as responsible global citizens.

Program Learning Outcomes (PLOs)

Upon completion of the Bachelor of Social Sciences in Journalism and Mass Communication, graduates will be able to:

Fundamental Skills

PLO 1 (FS 1). Demonstrate knowledge and critical understanding of the well-established principles of art, design, composition, theories, and concepts of journalism and mass communication, and of the way in which those principles, theories and concepts have developed;

PLO 2 (FS 2). Apply underlying concepts, theories and principles outside the context journalism, media Studies and animation, including, their application appropriate professional context;

PLO 3 (FS 3). Apply the acquired knowledge and skills in addressing issues/solving problems and technical troubleshooting independently and in some cases with minimal supervision;

PLO 4 (FS 4). Evaluate critically, plan, develop and execute the appropriateness of different approaches to solving problems in the field of journalism and mass communication;

PLO 5 (FS 5). Support, mentor or lead team members as media and communication professionals in the media and communication industry and academia, including presenting and defending visual concepts to a target audience; and

PLO 6 (FS 6). Display adequate advanced digital literacy, select and use appropriate tools and technologies for the development of projects to perform complex tasks and bring about solutions.

Social Skills

PLO 7 (SS 1). Communicate thoughts, concepts and interact effectively and appropriately in solving issues clearly and developing new ideas as a team in the media and communication industry, and contribute to the planning, implementation, and evaluation of animation projects in Bangla and English;

PLO 8 (SS 2). Express her/himself fluently and spontaneously in English and Bangla;

PLO 9 (SS 3). Use language flexibly and effectively for social, academic, and professional purposes, and use storytelling skills to create and enhance the development and execution of projects;

PLO 10 (SS 4). Develop and produce well structured, detailed multimedia text on complex subjects, contribute to the planning, implementation and evaluation of projects showing controlled use of organizational patterns, connectors and cohesive devices in advanced proficiency level of Bangla and English;

PLO 11 (SS 5). Demonstrate the ability to incorporate innovative leadership skills in planning daily activities; and

PLO 12 (SS 6). sDisplay advanced civic literacy and knowledge, exercising civic rights and obligations at all levels as well as participating in changes for the improvement of Bangladesh society.

Thinking Skills

PLO 13 (TS 1). Exercise very substantial degree of autonomy in making decisions with responsibilities in managing self and others while working with substantial resources; and

PLO 14 (TS 2). Demonstrate professional knowledge and practical skills in both technical and management; use of computer skills and appropriate digital asset management techniques to function effectively within a production pipeline, to lead a team in diverse environment.

Personal Skills

PLO 15 (PS 1). Engage in self-direction and self-enterprise skills;

PLO 16 (PS 2). Demonstrate social, professional, environmental and ethical practice/values;

PLO 17 (PS 3). Show-case global knowledge and competencies to fulfill employment, entrepreneurial and lifelong learning skills; and

PLO 18 (PS 4). Contribute significantly utilizing technological, digital, and theoretical skills in a manner that meets current industry expectations, and highlights one’s creativity, skills, and proficiency in society for the greater good.

Educational Philosophy

Aligning with the university's vision and mission, the JMC program aims to prepare students to become future leaders and innovators in the media and communication industries. The curriculum is designed to develop competent, tech-savvy, adaptable, and resilient professionals who possess both advanced technical skills and critical thinking abilities. Graduates are equipped to work as journalists, broadcast professionals, animators, content creators, communication specialists, and researchers. The department remains committed to providing comprehensive student support throughout their academic journey, fostering an environment where students can pursue excellence and develop into ethical, and skilled communicators prepared for the evolving media landscapes.

Achievements of JMC

Over the past two decades, the department has produced numerous accomplished journalists, creative advertisers, photographers, filmmakers, and communication professionals. It is connected with two leading international media and communication organizations including, International Association for Media and Communication Research (IAMCR), and International Communication Association (ICA). JMC is also an institutional member of the Asian Media Information and Communication Centre (AMIC).

The department regularly organizes international conferences e.g.  the first BIMSTEC Film, Media and Journalism Conference in 2019, in collaboration with the Department of Television, Film and Photography at the University of Dhaka, and the 10th Communication and Journalism Educators’ Network Conference in 2025, with the support of DW Akademie. JMC has collaboration with many international universities. Using its own facilities, the department organized. It also regularly organizes lecture series, workshops, field visits, and various co-curricular and extra-curricular activities.

Career Avenues

Career Opportunities for Graduates

Journalism Major Graduates

• can pursue diverse career paths including print journalism (newspapers and magazines), broadcast journalism (television and radio), and digital journalism (online news portals and multimedia platforms);
• are well-suited for positions as reporters, editors, news anchors, investigative journalists, and content creators;
• get themselves prepared for playing roles in environmental journalism, business journalism, and development communication;
• can create opportunities to work in NGOs, media organizations, and international development agencies;
• can work as social media managers, digital content strategists, and freelance journalists.

Television Production and Animation Major Graduates

• can pursue dynamic careers as animators, storytellers, and directors, creating compelling content for film, television, and global digital platforms,
• are equipped to excel as 3D artists, visual effects (VFX) specialists, and technical animators, contributing to high-end productions in animation studios and post-production industries,
• are prepared for creative roles in motion graphics, compositing, and multimedia design across broadcasting, advertising, and digital media companies,
• can explore exciting opportunities in game development and interactive media, including game animation, immersive storytelling, and AR/VR experiences,
• are trained to engage with cutting-edge fields such as AI-driven animation, generative art, and next-generation digital content creation,
• can establish themselves as creative entrepreneurs, freelancers, or studio founders, leading innovative projects in the rapidly growing creative industries.

Other Career Opportunities

Beyond specialized roles, JMC graduates are well-equipped for careers in advertising agencies, public relations firms, digital marketing companies, content development and aggregation platforms, and media management organizations. Many graduates establish successful careers as freelance content creators, independent photographers, graphic designers, and multimedia specialists. Others pursue opportunities in media research, media consultancy, and academic positions.

Facilities and Resources

We take pride in providing some of the most advanced and world class academic infrastructure in the country, carefully designed to give students a professional edge from the very beginning.

Mac Lab

The Mac Lab is the country's largest digital media facility, housing 40 high-performance computers dedicated to content creation and multimedia production. Students use this facility for graphic design, video editing, digital photography, and producing multimedia journalism projects. The lab is equipped with professional-level tools commonly used in media organizations. Lab assistants are available to help students develop their technical skills. This facility provides all JMC students with hands-on experience needed for careers in the digital media industry.

Animation Lab

The AIUB Animation Lab represents a hi-tech learning environment designed to inspire creativity and innovation among students. Equipped with the latest high-performance machines and industry-standard animation software, the lab enables students to explore 2D and 3D animation, digital storytelling, visual effects, and creative media production. Our facility provides hands-on training that connects academic learning with professional industry practices. The entire room is vibrantly decorated with cartoon characters and artistic visuals, creating an energetic and motivating atmosphere that encourages imagination and collaboration. Students can experiment, design, animate, and render projects using advanced tools similar to those used in global studios. In the future, AIUB plans to further expand the lab with emerging technologies such as real-time rendering, virtual production, and AI-assisted animation workflows. These developments will strengthen the university’s commitment to producing skilled animators ready for the evolving creative industries in Bangladesh and beyond.

Television Studio (Media Studio)

The Media Studio is a fully equipped professional television facility where students produce live and pre-recorded television content. The studio includes multiple cameras, professional lighting systems, audio equipment, and a control room for managing broadcasts. Students work on news programs, documentaries, and interview shows, gaining practical experience in all aspects of television production. The facility features a professional news desk, green screen technology, and teleprompter systems. Through this hands-on experience, students develop the skills needed for careers in broadcast journalism and television production.

Multimedia Classrooms

The Multimedia Classrooms are state-of-the-art learning spaces designed to provide immersive and interactive educational experiences for JMC students. These classrooms are equipped with advanced display systems, audio equipment, and technology infrastructure that enable interactive learning and collaborative projects. Students use these spaces for lectures, workshops, presentations, and group discussions that integrate multimedia content and real-time feedback. The modern design and technology support innovative teaching methods that prepare students for the digital media environment they will encounter in their professional careers. These facilities create an engaging learning environment where students can develop critical thinking and collaborative skills essential for success in journalism and mass communication.

Professional Broadcasting Equipment

The department provides a comprehensive collection of professional broadcasting and production equipment designed to support student projects across all JMC programs. The camera inventory includes 9 professional video cameras and 2 DSLR units equipped for high-end cinematography and broadcast-quality content capture. For lighting, the department features a complete suite of 15 professional lighting units from Camera brand, enabling students to master complex lighting setups for studio and field productions. The broadcasting infrastructure includes industry-standard online broadcasting tools, including the TriCaster mini-HD4 platform and dedicated control surfaces for professional-grade live streaming and multi-camera production. The production tools include professional-grade audio and video switchers for managing multiple input sources during live broadcasts, along with advanced sound recording systems for high-quality audio production. By working with this professional-grade equipment, students develop the technical expertise and industry knowledge needed for successful careers in broadcast journalism, television production, and multimedia content creation.

Program Major

BSS in Journalism and Mass Communication Program

The department now offers a four-year Bachelor of Social Science (BSS) degree in eight consecutive semesters with the following majors:

1. Major in Journalism
2. Major in Television Production and Animation

Descriptions of the Majors

1. Major in Journalism

The major is designed to prepare students for entering the rapidly expanding media and communication industry. It is particularly suited for those aspiring to become journalists, communication experts, or development practitioners. The courses are designed to enable students to critically analyze contemporary national and international issues as presented through newspapers, news magazines, television and radio channels and online media platforms. The major puts particular emphasis on practical skills in reporting and editing for both print and electronic media, producing and publishing online news content, developing multimedia news packages, managing newsroom operations, and effectively using the internet and social media as tools for news dissemination.

2. Major in Television Production and Animation

Considering the rapid growth of the television industry and the emerging animation sector in the country, the department has introduced this major. The aim is to produce highly technologically literate graduates who can pursue careers in electronic media as journalists and producers, as well as take on leadership roles in the promising field of animation. The curriculum includes engaging courses with a strong emphasis on practical learning experiences.

Students in this major are not only exposed to theoretical knowledge but also receive practical hands-on training in animation film production. The intricacies of animation are taught by renowned instructors from both home and abroad. With the increasing use of visual effects in various audio-visual productions, the promise of animation has already become evident, making this program highly relevant in the current context. Moreover, there is a significant shortage of professional animators in the country, and the department aims to address the gap by producing skilled graduates. As the world continues to become increasingly digitalized, demand for professional and qualified animators is expected to rise substantially both nationally and internationally.  

Required Credits for Graduation

BSS in Journalism and Mass Communication is a four-year undergraduate program with 140 credit hours. These credits are divided into three areas:

1. General education multidisciplinary courses: 35 credits (12 courses).
2. Journalism and mass communication Core courses: 75 credits (25 courses).
3. Major courses: 30 credits (10 courses for each major).

Students admitted in the Fall 2024-2025 Semester must also complete an internship (1 credit) and a seminar course (2 credits) in addition to nine major courses to fulfill the requirements for the single major. Students also have the option to pursue a double major, which requires the completion of 170 credits in total. This includes an additional 30 credits (10 courses) dedicated to the second major. To pursue a minor in journalism and mass communication, students are required to complete at least four major courses, totaling 12 credits.